Fitness + Nutrition Program Builder Toolkit

This rebrandable, DFY 12-week wellness program program will get your clients the results they want – and save you boatloads of time!

Are you…

… Procrastinating on creating a program or offering your services?

… Stuck in overwhelm on where to even start?

… Stuck in content creation mode?

… Lacking confidence in your offerings?

If you answered YES to any of these questions…

The Fitness + Nutrition Program Builder Toolkit is for YOU!

Imagine what it would feel like to offer a digital program that is not only well researched but a step by step process that actually gets your clients results.

Instead of procrastinating on creating your course and being stuck in content creation mode, spend your time tweaking your program, marketing and working with clients.

Launch Your Program or 1:1 Coaching Services and WOW Your Clients – The Easy Way

You Can Do It All Yourself.

Or You Can Save Time and Use Tried-and-True Templates To Create a Curriculum That Gets Your Clients Results.

Clients pay for education, a roadmap to reach their goals, and someone to ask questions and guide them along the way.

Use the toolkit to build out your fitness and nutrition 1:1 services or group program curriculum, then offer the personal support to go along with it.

Valued at $1500
Yours today for $397

This 12-module nutrition + wellness coaching program is 100% rebrandable and yours to call your own! No need to reinvent the wheel.

The program includes well-reasearched nutrition information, a home workout program and cutting edge mindset strategies that will get your clients results. 

AND it is MORE than just a done-for-you program… it is your business strategy and implementation solution!

I have included online marketing resources, tips to starting your online business from scratch, my FAVORITE lead magnets that clients love, and so much more!

This content will save you over 100 HOURS of work creating a program from scratch.

If you run a fitness or nutrition business, this is a NO BRAINER add-on for current clients.

And if you are just starting out, this will help you to beat overwhelm and start putting a plan into ACTION!

What’s the program all about, anyway?

This program is meant to teach people how to eat well for a long time – while providing the latest well-researched and reputable information.

It follows specific steps but is individualized and customizable.

This program includes nutrition, mindset and fitness.


The nutrition philosophy is to encourage people to ditch “dieting” once and for all and learn to create their own meal plan by making healthy choices one step at a time.

It is unrealistic to think a person can sustain a very restrictive diet or strict meal plan if they cannot consistently eat vegetables for dinner or eat a generally wholesome diet with minimal processed foods.

We must meet people where they are.

This program allows participants to choose which healthy behaviors to focus on and then they can add advanced approaches (macro break downs, intermittent fasting, etc.) as they go through the program if it makes sense.

There is a section (and quiz to along with it) about eating for your body type. This may not be right for everyone – but could be beneficial information for a client if they have been stuck and the scale is not moving.


This program dives into the brain and teaches clients how to have control over their thoughts, feelings, and actions.

They start to learn why they overeat or make unhealthy choices. It puts them in the driver’s seat.


There is a 12-week home workout program.

There is also a module educating clients on the benefits of strength training and high intensity exercise. 

The entire program was designed by a certified personal trainer and nutrition coach. It follows many of the Precision Nutrition coaching and nutrition philosophies.

“The work you have put in to building this course is amazing! It was like you could read my mind and boom there was my course.” – Michelle M.

“THIS IS FREAKING AMAZING!!!!!!!!!! I started setting up my program using the info I purchased from you and watching the amazing step by step videos!! IT IS MORE THAN GOLD!! Its THE BOMB!! What is most exciting…. I doubled my profit in 1 week by taking action! I gained two paying clients. YEAH!”  – Dee S.

“Sarah’s 12-week done-for-you Nutrition Program is a knockout!  I was feeling too overwhelmed with having to create content for my program from scratch.  This program SAVED me hours!!!  This is exactly what I needed!  I really appreciate the lessons, actions items and accountability included in the program which will help me to FINALLY launch my program!  Thank you!!!” -I. C.

Here Is Exactly What You Get With Your Investment ⬇️

12-Module Program Outline

The outline breaks a program down into 12 modules, or weeks, and includes topics, action items, and corresponding worksheets.

12-Module Curriculum + Video Talking Points

Includes talking points and longer-form text for written content for each module of the outline – as well as some sample videos. The talking points are based on the educational curriculum which includes sustainable nutrition, mindset, and fitness content. This is meant to help you create videos in your own program.

Client Calorie Calculator

Following the Mifflin-St Jeor equation, the coach or client will input the client’s height, weight, and age and the spreadsheet will calculate a recommended daily caloric intake depending on goals (gain or lose weight).

Client Onboarding Checklist

Use this checklist to plan what your client needs to know when they join your program so they can get the most out of it and be successful. Edit it to fit your onboarding process, then send out to each client so they have all of their program details and first steps in one handy place.

12-Week Home Workout Program… With Fitness Test + Progress Tables

The home workout program is basic (5 exercises per workout) and can be done with no equipment. Included in the Google Drive folder is the workout, a fitness test and progression tables to track where clients start and where they finish, and a promotional graphic.

How To Use Quizzes As Lead Magnets + 2 DFY Quizzes

Quizzes are a fun way to engage your audience and generate leads. Included are two sample quizzes built in Google Forms that you can use and make your own. You also get get a simple script to invite people to fill out the quiz AND follow up with them.

10+ Program Worksheets in Canva

Use these for worksheet content and design ideas. If you follow the 12-week outline, these worksheets will go along with the module topics.

3-Month Launch Blueprint

Start planning your next launch with this blueprint that gives you ideas and action items for three, two, and one month out.

DIY Sales and Marketing Email Templates

Email marketing templates and topic ideas to turn your email subscribers into clients.

Promotional Mockup Templates in Canva

Use these mockup templates on your landing pages, social media, and any other promotional materials.

How To Split Test Lead Magnets + DFY Workout + Recipes

The goal of split testing fitness and nutrition (or anything really) is to see which your audience is interested in most and open the door to conversations. Included are two simple options (7 Quick + Efficient Home Workouts and 7 Quick + Simple Healthy “Mini-Meals). You may fully edit and customize the recipes and workouts or use them as is. You get access to the workouts, recipes, and split testing notes in Google Drive, as well as access to edit the recipe cards in Canva.

BONUS! 25 Sweet + Healthy Recipe Cards in Canva

This recipe pack would make a great “bonus” to your program or services. Or you may pull individual recipe cards out of Canva to share with your audience.

Stop perfecting a program and start making offers!

14-day money back guarantee if the program is not what you expected.

Program Talking Points and Curriculum

Week 1: Set Big Goals

Week 2: Mini Goals/Compound Effect

Week 3: Nutrition 101 + Meal Transformation

Week 4: Healthy Food Prep Skills + Menu Plannin

Week 5: How Your Brain Works + Food Log in Reverse

Week 6: Emotions + Weight Loss

Week 7: Mindfulness, Moderation and Portion Sizes

Week 8: Eat for Your Body Type

Week 9: Metabolism, Exercise, + Energy Balance

Week 10: Sleep, Stress and Self-care

Week 11: Detoxes, Intermittent Fasting and Finding What’s Right For You

Week 12: Beliefs + Discomfort

BONUS: Positive Self-Image

A Note To You…

Hi, I’m Sarah!

I am a mom, entrepreneur, fitness trainer, avid coffee drinker, idea person, and philanthropist. 

I have been running this program with clients and offering it to other wellness professionals for over three years. This could be a stand-alone signature program, a group coaching program, in combination with another program, as part of a membership site, or with 1:1 clients.

My hope is that it saves you time creating a fitness and/or nutrition program from scratch and allows you to offer something truly amazing for your clients. I have included some behavior change and mindset talking points for you to dive into and use in your own videos and program. This is POWERFUL stuff. All of the content is well-researched, professionally designed, and nicely laid out for you.