This article will walk you through how to use the PixelYourSite Plugin to easily install the Facebook Pixel to your WordPress Website.
How to Easily Setup the Facebook Pixel on your WordPress Website Click To Tweet
The Facebook Pixel is a free tool that allows you to gather data about people who visit your website. You can then use this info to reach potential clients by creating custom audiences and lookalike audiences.
When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization.
Even if you are not currently running Facebook ads, it is a good idea to install the Pixel to start collecting data in case you want to run ads in the future.
Set Up your Facebook Pixel
Go to your Business/Events Manager and click “Pixels”
Click “Create a Pixel”
When you click on the Create Pixel button, it will show you a popup. Enter a name for your pixel (your business name works) and then press the create pixel button to continue.
Copy the Facebook Pixel ID
Now, go to your website…
Go to your Plugins and click “Add New”
Download and Install the PixelYourSite Plugin
Once installed, open the Plugin
Click the Facebook Pixel tab at the top and Add your Facebook Pixel ID to the box
Once this is all set up, you can check if your Pixel is working correctly by adding the Facebook Pixel Helper Chrome Extension.
photo credit: Ivory Mix