Below I share some simple and creative ways to use partnerships to grow an online business….
After my Facebook account was hacked a few months ago, I took the end of 2022 to slow down a little in my business and focus on my family.
I had every intention to get my FB group and ads back up and running in January… but well, here we are! I have not done anything Facebook marketing related! And honestly, the break has been nice.
While I love marketing, the “marketing break” has allowed me to focus in on my clients a little more.
And so many of the people I work with want to find ways to market their business without spending money on Facebook ads.
While my business was built on Facebook ads, I totally GET it! They are expensive, take time to learn, and you could lose all you have built if your FB account gets hacked.
So, having other ways to market your business is important!
Here are four FREE, simple, and creative ways to use partnerships to grow an business.
1. Be a guest on a podcast or blog.
Guest blogging or podcasting allows you to get in front of someone else’s audience and expand your reach significantly.
Think about some blogs and podcasts that your ideal customer reads/listens to.
Next, decide how you can use your area of expertise to add value to those readers’/listeners’ lives.
Reach out to the contact person and explain how you can serve their audience. You want it to be a win for them, not just you looking to get featured. So, be sure to choose a super, valuable topic and offer lots of great information – for free.
Yes, you do this for free.
And in return, you get exposed to a brand new audience and, most importantly, you get to leave a link to a free opt-in
Many bloggers and online entrepreneurs just leave a link to their website at the end of a guest-feature. But what tends to happen is the potential client will either never click over to your website or click over but never come back. Be sure to direct them to a place where they get a little something special in exchange for their email address. Now, you are growing your email list.
2. Ask a colleague to do a FB Live on their business page or group.
The same rules apply as above. You want to provide content that is super valuable to their readers and have the opportunity to leave a link to your free opt-in.
You can, for example, use the app BeLive to do split-screen interviews on Facebook.
Not only are Live videos getting priority in the FB newsfeed, but they are a great opportunity to interact with your audience and make them feel connected to you.
Be sure to end the video with a call to action, i.e. a link to download your freebie.
3. Feature fellow entrepreneurs/bloggers on your site
This is a great way to give a fellow entrepreneur some exposure while sharing extra knowledge with your readers.
There are a few ways to make this work for you.
You could allow guest bloggers on your blog who have a topic that you know your readers would benefit from. Encourage them to leave a link to their free offer at the end.
You could interview someone else, either in a written blog post or do a video interview, and upload it to your site. You could even take a Facebook Live interviews and repurpose it as a blog post.
Another idea is to feature or interview your colleagues as part of your free opt-in or a paid product/service.
4. Partner with a fellow entrepreneur on a project
You could partner with a fellow entrepreneur and create a free webinar, challenge, online summit, etc. and then do a list share. So, you promote it to your email list and they promote it to theirs, and you disclose that anyone who sings up will be subscribed to both of your lists.
Another option is to partner with someone on a paid product.
For example, if you are a personal trainer, you could partner with a dietician to provide meal plans for your group program. You both market the program to your clients and expand your reach.
There ya have it!
Partnerships are a great way get more exposure and grow an online business – or any business!
I challenge you to think outside the box and reach out to a fellow entrepreneur in your niche for a collaboration!
If you’d every like to collaborate on anything at all, please don’t hesitate to reach out!
And here are just a few more resources for you…
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