The definition of an asset: A useful or valuable thing, person, or quality.

When we hear assets, we usually think of money, stocks or material things that have to do with money.

Brooke Castillo from the Life Coach School has an awesome podcast episode on abundance assets… assets that produce abundance in your life.

She covers 6 assets that give us a positive return on our investment… our brain, time, money, relationships, health and legacy.

So, we have to invest in to each of these in order to get something of value in return.

Brooke says our brains are our most valuable asset.

Think about it.. we go to school almost our entire childhood, invest in college and pay to learn things. We see the return on these investments so we spend our time and money making our brain more knowledgeable.

Knowledge is power.

Our brains are the most powerful tool we have to come up with ideas and solve problems (which kind of covers all the other assets.)

All amazing things in the world created by humans started in the brain.

Brooke asks a really interesting question in this podcast episode…

“How do you make your brain more valuable?”

Then she takes it a step further…

“How can you make your time more valuable?”

We cannot create MORE time.

But we can create more value within the time we have by using our brains and money to invest in managing our time well.

She shares a neat metaphor…

“Let’s say you have 24 hours a day to spend, you have $24,000 a day to invest. And if you just take that $24,000 every single day and you’re not sure where it’s going and you’re not sure what’s happening to it and if you don’t consciously invest it, then you lose it. How differently you would approach a day.

Every day you wake up, you have $24,000 to invest. What are you going to do with that money? If you don’t use it, you lose it. If you take that money and invest it in something, that’s how you create the value. So when you think about that for your time during your day, you must decide what it is that you want to invest your time in doing, treating it as a valuable resource that can give you a return on your investment.”

If we invest our money in creating more time then we can invest that time into making our brains AND our time more valuable.

Our time is valuable when we get to spend it on relationships with loved ones, our health, doing meaningful things, learning and making more money.

People who spend their time and money investing in their brain and their money investing in making their time more valuable are the ones that have the most money. That is what asset abundance is.

Mind blown. 😉

Seriously, Brooke is awesome – go listen to her podcast.

10+ Fitness + Nutrition Lead Magnets {DFY}

The BEST thing you can do to grow your email list is create a free offer.

The goal is to offer potential clients something of value (more than just a blog post or asking them to “Sign up for you newsletter”) in exchange for their email address. It should be something you feel you could charge for, but are giving it away as a preview to what you have to offer instead.

This allows you to WOW your potential clients and gain their trust.

It gives you the opportunity to start building a relationship, show off your amazing content, and – eventually – sell them something.